Here are the revised prices —
Butter – Prices have been reduced from ₹62 per 100 gm to ₹58.
Ghee – ₹610 per litre from ₹650 per litre, a ₹40 price cut.
Cheese block – ₹545 per kg from ₹575 per kg, ₹30 reduction.
Paneer – 200g of paneer will cost ₹95 from 22 September, a reduction from the current price of ₹99.
Ice cream – Starting September 22, Amul ice cream prices will range from ₹9 to ₹550, down from the earlier ₹10 to ₹600 range.
Amul Protein – Products will fall in the range of ₹145 to ₹3,690, from ₹150 to ₹4,100.
Frozen snacks – From 22 September, frozen snacks will range in price from ₹42 to ₹380, previously priced from ₹45 to ₹400.
Bakery products – Baked goods will cost in the range of ₹10 to ₹270 from ₹11 to ₹300.
Amul has reduced the prices of over 700 dairy products, including ice cream and butter, starting September 22. Milk prices remain unchanged due to zero GST. The move follows recent GST reforms, with expectations of higher demand and revenue growth for the cooperative.
Leading dairy and food brand Amul has slashed the prices of over 700 products, including ghee, butter, ice cream, and snacks, with the aim to pass on GST benefits to consumers. The new price will be effective from September 22.
Amul’s parent, Gujarat Cooperative Milk Marketing Federation (GCMMF), announced revised prices for a range of products in a statement.
“This revision is across the range of product categories like butter, ghee, UHT milk, ice cream, cheese, paneer, chocolates, bakery range, frozen dairy and potato snacks, condensed milk, peanut spread, malt-based drink, etc,” GCMMF said.
Amul has informed its trade partners, including distributors, Amul parlours, and retailers across India, of the price changes.
“Amul believes the reduction in prices will spur consumption of a wide range of dairy products, particularly ice cream, cheese, and butter, as the per capita consumption remains very low in India, creating a large growth opportunity,” the statement noted.
Any change in milk prices?
The prices of pouch and packaged milk will remain unchanged, as they were not subject to GST even before the reforms.
“There is no change proposed in the prices of fresh pouch milk as there is no reduction in GST. It has always been zero per cent GST on pouch milk,” Jayen Mehta, MD of GCMMF, told ANI on September 11.
